The principle is to create, as a team, and present a communication or awareness concept, a project, an action…to change behaviors, challenge preconceived ideas, and encourage action!The teams combine diverse skills (communication, graphic design, mediation, sustainable development, facilitation, etc.) and are supported by experts to create and present their project.
Four projects were proposed:
- The City of Plastic, a travelling museum that would allow us to go out and meet the public, to raise awareness through art about the issue of plastic pollution, especially on our beaches.
- Bien dans mon assiette, the informative website on the traceability of products in institutional catering, to highlight local producers and promote short supply chains.
- Studalim, the application to reduce food waste, by offering students dishes not served in collective catering, at a symbolic price.
- GreenAttitude, the digital media to engage and remove guilt from the public insensitive to ecology.
All the projects were very interesting, but I chose to join forces with Majid's project, the GreenAttitude media outlet, along with Delphine, André, and David. We combined our skills to create short, funny, and reassuring videos to reach a wide audience on the broad topic of ecological transition.
The Media Green Attitude will invite the public to become Green actors, by sharing video testimonials in which they will present their tips and good practices on a daily basis.
The goal is to show everyone that we all make eco-friendly gestures on a daily basis, perhaps without realizing it, and that it is neither more complicated nor more expensive to be environmentally friendly.
Each team was able to benefit throughout the weekend from expert guidance in various fields (communication, marketing, digital, etc.) to develop and present their project.At the end of this marathon, the jury made its decision and chose to award its prize to GreenAttitude, for its unconventional approach and the successful completion of the project.
In 2018, the carpooling project "En Voiture avec Simones" won the jury prize.
Thus, the winning team will benefit from technical support from the PETR of the Pays d'Arles and all its partners to professionally develop this wonderful project... We will tell you more when the time comes!
In the meantime, you can follow My Better Way Zero Waste tips and advice on Facebook or Instagram @my.better.way.
